Another story on the Safeway Initiative

Here's a summary and a link to another recent story on the Safeway initiative:

Hearty premium plan for healthy workers US shop workers could find their health insurance premiums being linked to their food-buying habits, if a supermarket initiative wins acceptance. Safeway, which operates over 1,700 supermarkets across the the country, says it plans to offer its employees discounts on their health insurance if they participate in a service that tracks the nutritional quality of the food they buy at its stores. The move is part of a wider push by leading employers - including Kellogg, Humana and Pitney Bowes to offer lower health premiums to employees who pursue healthy lifestyles.

MSNBC, January 20, 2008 http://www.msnbc.msn.com/id/22758788/